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Ras Al Khaimah targets German market through TUI partnership
TUI and Ras Al Khaimah Tourism Tourism Development Authority enter marketing partnership to promote the emirate as a premier leisure tourism destination.

Ras Al Khaimah - UAE - Ras Al Khaimah Tourism Development Authority (RAKTDA) has entered into a cooperative marketing agreement with German tour operator TUI - the world's largest leisure, travel and tourism company.
A key pillar in the emirate's strategy to strengthen its position as a premier leisure destination within the German market, the RAKTDA-TUI partnership will initially focus on the fourth quarter of 2016, with the cooperation extending to consumer and travel trade communication via the TUI media and distribution portals. The two entities will also activate joint marketing activities across leading German travel agencies.
"Germany remains a key source market for Ras Al Khaimah and this prestigious partnership with TUI will further strengthen our distribution base and highlight our distinctive product offering to potential German visitors," said Haitham Mattar, CEO of the Ras Al Khaimah TDA.
"The cooperation will raise awareness of Ras Al Khaimah as a premier leisure destination by leveraging our core product pillars of genuine Arabian experiences, heritage, great beach resorts, adventure tourism and diverse natural landscapes."
With RAKTDA aiming to attract a total of one million visitors per year by the end of 2018, Mahpar Azarpira, Head of TUI's Partner Marketing, believes the RAKTDA-TUI partnership will contribute significantly to the emirate's tourism objectives.
"Ras Al Khaimah is a destination with great potential for Germany," said Azarpira. "It is already a popular destination with many leisure travelers from the country and through the partnership with RAKTDA we are confident to expand on its success."

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