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A gift from the paradise island of Sri Lanka
Celebrating 150 years of tea production, Ceylon Tea is world-renowned for its flavour and aroma.

Tea industry has contributed significantly to Sri Lanka's economic progress for over a century, and will celebrate 150 years of commercial plantation in just a year. Almost 10 per cent of the island's population directly or indirectly is employed by the industry, proving the depth and authority of a noble profession. With 7 per cent of global production and 17 per cent of global exports, Sri Lanka is the largest orthodox black tea manufacturer and exporter in the world.
The island nation has pursued a path of producing pre-dominantly orthodox teas with a range of exclusive grades in order to differentiate itself from the competitors who mostly manufacture the mass scale CTC type of teas in the commodity "Red Ocean".
Due to the superior characteristics of Ceylon Tea, it is always a high quality, high cost product in the world market. Therefore, global players increasingly try to replace Ceylon Tea with low cost cheap teas that are often blended with small proportions of tea from Sri Lanka for quality improvement and frequently branded under foreign names.
In order to address this issue and revitalise the image of Ceylon Tea, the Government of Sri Lanka under an apex state body for supervision of the industry, namely Sri Lanka Tea Board, is launching a Global Promotion Campaign. A global marketing communication programme focused on "Pure Ceylon Tea pre-packed in Sri Lanka" will be carried out soon. Simultaneously, Sri Lanka tea brands adding value and marketing on a global scale is to be encouraged with financial support.
Since 45 per cent of all exports are in value-added form, Sri Lanka's tea trade is way ahead of competitors. Sri Lanka is also the first tea producing country in the world, which introduced nation branding with Ceylon Tea linked to the "Lion Logo" trademark symbol.
The industry proudly acknowledges attempts of few dynamic entrepreneurs and visionaries for building globally renowned tea brands, which other tea producing countries are yet to achieve.
The tea industry in Sri Lanka has created many global records in various fields and avenues. The country could boast of a highly transparent tea auction system in Colombo, rated as the largest in the world for a single origin and always yields the fastest turnaround of tea to cash for the farmers.
In respect of agro-chemical pesticide residues, Ceylon Tea has been regularly acclaimed as the cleanest by independent analysts/research labs around the world. Sri Lanka also received the accolade from Montreal Protocol in Canada as the only "Ozone Friendly Tea" in the world. Several industry players in Sri Lanka have received United Nations' Global Compact Awards, which other countries are yet to achieve.
The contribution of Carbon Credit programmes and commitments for Corporate Social Responsibility are high. While the industry is International Labour Organisation (ILO) compatible, it is a role model for the United Nations' Environmental Programme and fulfils most of the millennium goals.
Ceylon Tea has been prized for its unique flavour, colour and character that cannot be readily substituted. The humidity, cool temperatures, sunshine and rainfall (two monsoons) in the central and southern highlands of the country are conducive to the production of unique quality teas famous the world over.
Tea plantations in Sri Lanka are scenic and pristine. Tea is grown, handpicked and processed in an artisanal manner, unchanged for over a century. Ceylon Tea is divided into three major groups, namely High Grown, Medium Grown and Low Grown based on the elevation and topography of the land.